DRAW
Videography | Art Direction | Video Editing | Motion Graphics | Publication | Writing | Illustration
Draw was created during my final semester of college for my Senior Thesis project. Draw won 1st prize at the Graphic Design and Fine Art Senior Exhibition at York College. My motivation and drive to produce and share Draw is fueled by my belief that everyone is creative until they are not. Creativity may seem to come easier to some over others, but that gap can be filled with hard work and deliberate focus.
Draw was created during my final semester of college for my Senior Thesis project. Draw won 1st prize at the Graphic Design and Fine Art Senior Exhibition at York College. My motivation and drive to produce and share Draw is fueled by my belief that everyone is creative until they are not. Creativity may seem to come easier to some over others, but that gap can be filled with hard work and deliberate focus.
Draw is full of hurdles and walls you’ll need to find ways through, under, around, and over. Draw is about establishing your creative crusade, working on your creative process, and obtaining creative confidence. Drawing is whatever and wherever you allow it to be. Drawing has no occupation or job title. Drawing has no dress code, social status, or minimum credit score. Drawing is for everyone. You may have given it up as a kid or were lead to believe that it was something you were bad at it, but drawing is how you are going to rediscover yourself. It’s the simple act and deliberate practice of drawing that is going to change your world and maybe even the world.
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To say that I am a bit upset with the way we view creativity today would be putting it lightly–this idea that some of us have it and others don’t, which results in the ‘others’ sacrificing their creative spirits, buying into ready-made, pre-packaged, well photographed projects, and step by step how to lists. Creativity is not predefined, packaged, or sold, and coloring in the lines does not a creative make. At the end of all of these projects is not a passion for more, but rather an even bigger gap within you in pursuit of real creativity, because this version of creative spirit is ultimately dissatisfying. Stop writing yourself off as uncreative. Stop ignoring your creativity.
YMCA YORK COUNTY
Tasked with a complete website overhaul that met the "Y Brand" brand standards.
UX Design | Art direction | Motion Graphics
Rachael Kelly - secondary pages
UX Design | Art direction | Motion Graphics
Rachael Kelly - secondary pages
YORK COUNTY History Center
Create marketing materials including way-finding illustrations for the rebranded York County History Center.
Josh Spence - Creative Direction
Lindsey Gemmill - Logo, Brand Standards
Josh Spence - Creative Direction
Lindsey Gemmill - Logo, Brand Standards
American Music Festival
Virginia Beach, Virginia Labor Day Weekend 2015
MORE PROJECTS ON THE WAY
